Cookie Policy
This page explains what cookies are, which cookies Calm Mum uses, and how you can change your choices.
What cookies are
Cookies are small text files stored on your device when you visit a website. Some are essential for the site to work. Others are optional and only used with your consent.
Categories we use
- Strictly necessary — required for sign-in, payment and security. These cannot be turned off.
- Analytics — helps us understand which pages are used. Optional, off by default.
- Marketing — used to measure ad campaigns. Optional, off by default.
- Preferences — remembers small UI choices across sessions. Optional, off by default.
Cookie table
| Name | Provider | Purpose | Category | Duration | Consent |
|---|---|---|---|---|---|
| calmmum-consent-v1 | Calm Mum (this site) | Stores your cookie preferences (which categories you accept). | Strictly necessary | 12 months | Not required |
| session / auth token | Calm Mum (this site) | Keeps you signed in. | Strictly necessary | Session – 30 days | Not required |
| __stripe_* | Stripe | Payment processing and fraud prevention during checkout. | Strictly necessary | Up to 12 months | Not required |
| [Analytics cookie] | [Analytics provider] | Aggregated, anonymised page-view and feature-usage analytics. | Analytics | [X months] | Required |
| _gcl_* | Google Ads | Measuring Google Ads campaign conversions and ad effectiveness. | Marketing | Up to 90 days | Required |
| _ga, _ga_* | Google Analytics 4 (if enabled) | Anonymised aggregate site analytics. | Analytics | Up to 2 years | Required |
| calmmum-prefs-* | Calm Mum (this site) | Remembers UI choices such as Hub tabs. | Preferences | 12 months | Required |
Third-party cookies
Some essential cookies are set by our payment processor (Stripe) during checkout. If you opt in to marketing cookies, Google Ads sets cookies to measure ad campaign conversions. If you opt in to analytics cookies and we have Google Analytics 4 configured, it sets anonymised analytics cookies. None of these load until you grant the matching consent.
How to change your choices
Open at any time. You can also clear cookies in your browser, and our banner will reappear so you can choose again.
See also our Privacy Policy and Terms of Use.